Balaguer: El poder de los influencers impacta al entretenimiento y al mercadeo
The first summit #YoSoyElInfluencer created by Latin World Entertainment (LatinWE) generated over 500 million impressions among the 100 influencers that attended using the hashtags #YoSoyElInfluencer and #YSEI while connecting with executives from YouTube, Facebook, Twitter, Universal Music and Telemundo to promote the development of the digital industry in the USA and Latin America. The summit, held on September, 3rd and 4th at Universal Studios in Orlando, Florida, brought together 100 top influencers of US Hispanic and Latin America. The stars of social media managers interacted with different brands, media agencies and executives, in addition to participating in the reality competition of Telemundo, Yo soy el artista (I am the artist), where they use their influence in social media to select the artist of the year.Luis Balaguer, LatinWE CEO, opened the event by highlighting what the entertainment industry, audience and brands look for their talents today. He focused on the importance of captivating, highlighting the success of the actress Gaby Espino, considered a 360º talent, and Miranda Ibañez a 360º influencer. “The power of influencers today with their social media and digital platforms is impacting the worlds of entertainment and marketing globally in a historical way. Representation agencies like LatinWE become media companies with the power to reach over 260 million consumers directly through their customers. This opens up unlimited opportunities for brands, products, resources and talents,” Balaguer said.
Telemundo invita a su primera cumbre de social media #YoSoyElInfluencer
Melissa Escobar: Ahora es cuando comienza nuestro crossover en producción
Joe Uva de NBC Universal: Siento orgullo de llamar a Luis… ¡Mi hermano!
LatinWE celebró con Facebook e Instagram el fin de año en Miami
Canal NuevOn de LatinWE y Electus estrena docureality Esto es Restart
NuevOn de Electus y LatinWE prepara nueva producción Look para diciembre
LatinWE, Electus y UCP venden comedia Speak american a FOX Broadcasting Company
Sofía Vergara de LatinWE la actriz mejor pagada de TV en EE UU por segundo año consecutivo
Sofía Vergara de LatinWe repite como actriz mejor pagada de la TV de EE UU con US$30 millones
ABC de EE UU da luz verde a serie Mujeres asesinas presentada por LatinWe
Serie animada de comedia Isla presidencial debuta nueva temporada por NuevOn en YouTube
Electus de Silverman y LatinWe de Balaguer con Toti Vergara con canal YouTube en español
Luis Balaguer de LatinWE: ABC realiza formato español Aquí no hay quien viva
Luis Balaguer se asocia a Diez Barroso y arman fondo de TV de US$100 millones
Luis Balaguer de LatinWE: Con NALA Entertainment aspiramos producir 400 horas anuales
